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Press Releases

21 October 2015

Clocks back – consumers in the dark about energy costs?

Are consumers in the dark on how much their electrical products cost to run? Research by the energy efficiency website Sust-it suggests they are. A recent survey of visitors to the site has revealed that seeing the running costs of electrical products has dramatically changed their purchasing intentions and how they use products within their homes. 

When consumers were asked: 

  • ‘Has seeing the running costs of electricals influenced any of your purchasing decisions?’ 90% said yes.
  • 86% said that knowing the running costs of goods had changed how they use them.
  • The research has also indicated that 86% of respondents would be ‘very likely’ or ‘likely’ to pay more for an energy efficient product.

Behavioural changes in the way we use energy are increasingly being seen as a way of reducing energy bills, improving fuel security and reducing carbon emissions. Seeing the running costs of electrical products is clearly influencing how consumers use their appliances and electricals.

The energy efficiency of appliances and televisions has greatly improved over the last 15 years. Refrigeration products consume electricity 24/7 365 days per year and have an average lifespan of over 15 years, many lasting much longer. A 1990s fridge freezer could be consuming twice as much energy as a current average performing A+ model. When asked: ‘Would you consider replacing an old inefficient product, (even if it was working), if it saved you money in the long-term?’ 46% said likely and 20% said very likely.

Ross Lammas from Sust-it said, “The results of our survey have confirmed my gut feeling that showing the running costs of products really does help consumers make informed purchasing decisions. However, it concerns me that those who can ill afford high energy bills are being excluded from buying these efficient products – due to their higher purchase price. My hope is that by providing clear information on running costs and tips on the best way to use appliances, all energy users can run their homes efficiently.”


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27/07/2011 Good news for reducing energy bills – TV’s are now 60% more efficient than five years ago
30/03/2011 Sust-it calls for tougher Energy Label enforcement
06/10/2010 Top Ten Energy Saving Products in 2010 revealed by sust-it
03/12/2009 Apple Mac mini pips some very PC PCs in sust-it’s eco energy charts
14/07/2009 Digital TVs – easy to use and energy efficient?
10/11/2008 Sust-it.net, the first electricals energy efficiency website, up for Green Award!
22/10/2008 Are STANDBY SAVERS a waste of cash?
15/09/2008 Have you sussed how to beat the ELECTRICITY PRICE HIKE?
14/02/2008 Don’t say the ‘F’ word to Hotpoint when you get your electricity bill!
16/11/2007 Green veneer for Wooden clad TVs?
10/09/2007 Want to save energy and money when buying new products? Best4Reviews.com has it Sust
14/03/2007 PLAYSTATION 3: thumbs up for graphics! THUMBS DOWN for your ELECTRICITY bills!
09/02/2007 Plasma manufacturer Fujitsu revises power consumptions figures after sust-its website revealed potential running costs
17/01/2007 Could Plasma TVs be the new 4x4s of home entertainment?

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